Toni Ferrara is a Los Angeles based brand and fashion expert. Leveraging her experience as a respected celeb stylist, brand strategist (for many successful fashion-tech startups, including ShoeDazzle, Pose, See It Fit) and designer of several popular activewear apparel lines. She offers a variety of consultative services for brands, retailers and agencies, including:


Brand Management


  • Brand positioning and segmentation

  • Marketing and audience engagement

  • Collaborative partnerships

  • Creative direction


Product and Design


  • Apparel design and development

  • Fit and quality evaluation and expertise

  • Product strategy

  • Product placement


Creative and Social Partnerships


  • Brand partnerships and promotions

  • Content and influencer marketing

  • Event host, panel moderator and participant, events

  • Product reviews and promotion, audience gifting

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Cardio Couture was created as a place to be inspired by your favorite Celebrity trainer Autumn Calabrese, who I have been styling for the last 6 years. It has now grown into soo much more. Find style trends, beauty faves, recipes, and healthy travel tips to live YOUR BEST LIFE.